Making WordPress load fast is important for all sites, but the stakes get even higher when you’re running an eCommerce store because there’s all kinds of data linking slower page load times with lower conversion rates and higher bounce rates.
If you want to make your WooCommerce store load faster, choosing one of these fastest WooCommerce themes, along with implementing other important WordPress performance tips (and using a good performance plugin), will set your store up for success.
To help you find the fastest WooCommerce theme that can also help you create a great-looking, conversion-friendly eCommerce store, I went hands-on with seven options and collected some data.
Summary: The 7 Fastest WooCommerce Themes in 2019
If you just want a quick summary of the fastest WooCommerce themes, you can check out the table below. At the end of the post, I’ll also share the exact setup that I used to test these themes so that you understand where the data is coming from:
|Theme||Median Page Load Time||Size||Requests|
|Storefront||1.961 s||416 KB||56|
|Astra||1.522 s||296 KB||45|
|OceanWP||1.956 s||457 KB||59|
|GeneratePress||1.450 s||280 KB||46|
|Shoptimizer||1.710 s||402 KB||56|
|Divi||1.961 s||571 KB||53|
|WoondrShop||1.833 s||437 KB||50|
*You can click the link in the table to view the full WebPageTest data. The page load time listed in the table is the median result of 9 separate tests.
Now, let’s dig into the themes…
- Median load time: 1.522 seconds
- Page size: 296 KB
- Requests: 45
Astra is a popular freemium multipurpose theme with a super lightweight footprint. Out of the box, it’s under 50 KB and has no dependencies on jQuery, which is why it also landed a spot on our list of the fastest free WordPress themes.
One of the great things about Astra is its flexibility – it’s kind of like a chameleon that you can make match whatever design you want.
It also comes with full support for WooCommerce, letting you customize your store’s looks via the real-time WordPress Customizer. And if you upgrade to Astra Pro, you’ll also get tons of nice WooCommerce features like:
- Off-canvas menu for product filter/search
- Distraction-free and two-step checkout options (all you have to do is check a box in the Customizer)
- A slide-down cart icon that lets people check their carts without reloading the page
- Lots of options for store layout
- Built-in product quick view functionality
- Infinite scroll for products
- A sales bubble icon to mark products that are on sale
- Pre-built demo sites for WooCommerce.
You can try Astra for free at WordPress.org, but you’ll want the $59 Astra Pro version for access to all of the WooCommerce features.
- Median load time: 1.956 seconds
- Page size: 457 KB
- Requests: 59
Like Astra, OceanWP is a popular multipurpose WordPress theme that includes tons of customization options and deep support for WooCommerce.
In fact, in terms of the “flexible multipurpose theme” niche, OceanWP probably has the most detailed WooCommerce integration of the group, with support for:
- Dropdown shopping cart icon
- Sales badges
- Distraction-free and/or multi-step checkout
- Sticky product details
- Product quick view
- Off-canvas menu for cart and filter options
- Lots of layout and style options in the WordPress Customizer
- Pre-built WooCommerce demo sites
OceanWP has a limited free version at WordPress.org. But for a WooCommerce store, you’ll want the premium version that starts at $39.
- Median load time: 1.710 seconds
- Page size: 402 KB
- Requests: 56
Shoptimizer is a premium WooCommerce theme from Commerce Gurus, who are the same folks behind the Create and Code theme shop.
Unlike some of the other themes on this list, Shoptimizer is 100% focused on WooCommerce. That is, it’s not a multipurpose theme.
As such, the developers were able to bake in a great design that follows the best practices for eCommerce conversion rate optimization, including:
- Distraction-free, optimized checkout
- Request a callback feature for individual products (great for expensive products)
- Option to add conversion-boosting microcopy underneath the Add to Cart button
- Sticky product details on scroll
- Trust badges
- Sale countdown timers
If you want your store to look great out of the box, this is a stellar option.
Shoptimizer only comes in a premium version. The list price is $99, but you can often find it on sale for $49.
- Median load time: 1.450 seconds
- Page size: 280 KB
- Requests: 46
Like Astra and OceanWP, GeneratePress is a performance-optimized multipurpose theme with built-in WooCommerce support.
In terms of WooCommerce functionality, GeneratePress doesn’t offer quite as many options as those other two themes. But it still comes with everything you need to create a great-looking store including:
- A drop-down shopping cart icon that you can add to your menu
- AJAX add to cart button with a nice sticky panel that appears at the top of the page when a shopper adds a product to their cart
- Distraction-free checkout mode
- Customizer options to control WooCommerce styles and layout
- Options to control how upsells and related products appear
GeneratePress has a free version at WordPress.org. But if you want all of the WooCommerce functionality, you’ll need GeneratePress Premium, which starts at $49.95.
- Median load time: 1.961 seconds
- Page size: 416 KB
- Requests: 56
Storefront is the default free theme that comes with WooCommerce. And beyond being a quite popular option because of that, you can see that it also helps your store load pretty quickly to boot.
And because Storefront comes straight from the WooCommerce team, you can be sure it has all the necessary functionality and follows good WooCommerce code practices.
Storefront itself is pretty basic in the looks department, but you can find tons of Storefront child themes if you want to switch up its design.
Some of these Storefront child themes are free, while most will cost you $39.
- Median load time: 1.833 seconds
- Page size: 437 KB
- Requests: 50
Like Shoptimizer, WoonderShop is 100% dedicated to WooCommerce and focused on creating a conversion optimized foundation for your store.
To wit, it comes with helpful features like:
- Auto-complete product search
- AJAX add to cart functionality that shows the product in a dropdown cart
- Cross-selling widget
- Distraction-free checkout
- Trust badges
To help you control how your store looks, WoonderShop comes with three different “skins”, as well as lots of style controls in the WordPress Customizer.
WoonderShop only comes in a premium version, with plans starting at $79.
- Median load time: 1.961 seconds
- Page size: 571 KB
- Requests: 53
Divi often gets a bad wrap from a performance perspective, but I’ve always found it to be competitive in my performance testing, and I think this is just a myth that’s stuck around for some reason.
Don’t get me wrong – it’s not the fastest theme on this list, but it’s fast enough, and it makes it super easy to design your store because of all its customization options.
In addition to out-of-the-box WooCommerce functionality and customization options, Divi also comes with a Shop module that lets you incorporate your WooCommerce products and pages into the designs you create with the included Divi Builder page builder.
Divi is available as part of the $89 Elegant Themes membership.
How I Tested the Performance of These WooCommerce Themes
To help you understand where my test results came from, let me share exactly how I tested these themes.
First, there’s the setup:
My test site is hosted on a $5 per month DigitalOcean droplet. I used a fresh WordPress install with only the WooCommerce plugin installed. I also imported the official WooCommerce sample data so that my store has some products.
Then, I tested the exact same product page at each store (the product that I used is the one you can see in the Divi screenshot above).
I did not import demo data for individual themes, so this test is for the default theme configuration. While this might not perfectly mimic a real-world situation, I think it’s the fairest way to compare different themes, and it should still give you a good idea of how performance-optimized each theme is.
To run the actual tests, I used WebPageTest with the following configuration:
- Run 9 separate tests and take the median value (to eliminate single test variability)
- Test Server: Chicago, Illinois
- Connection Throttling*: 20 Mbps down. I believe throttling the connection like this is a more accurate way to test a website’s performance, as the average US Internet connection is around 20 Mbps.
Since I’m using connection throttling, the page load times are going to be slower than you’d get with something like Pingdom, because Pingdom uses an unthrottled connection.
Any Questions or Suggestions?
That wraps up our list of the fastest WooCommerce themes. Do you have any questions about these themes or how we tested? Have a suggestion for a performance-optimized WooCommerce theme that didn’t make the list? Leave a comment!
And remember, choosing a fast WooCommerce theme is not the only way to speed up your store – WP Rocket is also fully compatible with WooCommerce and ready to help you speed up your WooCommerce store. WP Rocket will automatically configure its caching to avoid breaking key cart and checkout functionality, so there’s no need to play around with caching rules and you can get started right away.
The post The 7 Fastest WooCommerce WordPress Themes in 2019 (Tested) appeared first on WP Rocket.