Videos can play an integral role in your marketing strategy, serving to increase conversions and drive user engagement. However, if you’re yet to see improvements to your ROI, it may be due to your video hosting service choice.
You’ll generally want your users to have a distraction-free experience, void of playback issues or confusing algorithm selection. Therefore, you may want to consider using a reliable YouTube alternative such as Swarmify. Doing this can improve viewers’ experience and keep your content free of third-party branding.
In this article, we’ll discuss why you need a video marketing strategy and how to create one as an alternative to use on your Avada website. We’ll also introduce Swarmify and compare it with other popular video hosting services. Let’s get started!
The Importance of Videos in Your Marketing Strategy
Video marketing focuses on incorporating videos into your promotional content to increase engagement on your blog and social media channels. There are many benefits to doing this that will compliment your business’s parallel marketing strategies. For example:
- More than 50 percent of consumers want to see videos more than all other content types.
- Videos can increase conversion rates by more than 80 percent when used on landing pages.
- Four times more buyers prefer to watch a video about a product than to read about it.
In a nutshell, videos can help you stay competitive. They can be easier to consume than text and are a powerful tool for promoting your company and products. Marketing videos can also help you put a face to your brand, building trust with existing and potential customers.
How You Can Supercharge the Success of Your Video Marketing Strategy (4 Key Tips)
Video production is becoming an increasingly cost-effective marketing tactic. However, to maximize your odds for success, there are a handful of essential factors to consider. Here are six key tips for supercharging your video marketing strategy.
1 – Decide Which Video Types Are Most Appropriate for Your Audience
Another tip for increasing your video marketing strategy’s success is to decide what kinds of videos are most appropriate for your specific audience. There are many different types to choose from, each with its purpose and benefits.
For example, demo videos can help showcase your product. They can be used for virtual tours or unboxing physical items to give customers a better idea of what to expect or to show them how to get started.
Brand videos can be used during campaigns to showcase your company’s mission, vision, and values. Event videos are effective for recording conferences, fundraisers, and more. You can even use educational videos to instruct your audience about your products and services.
The same vein is explainer videos that focus on offering fictional customer journeys about overcoming an issue by adopting a company’s product. Other common types include expert interviews, case studies, virtual and augmented reality videos, and more.
As you can see, there are a wide variety of options to choose from. The best video type to use in your marketing strategy will depend on your specific goals and audience. However, keep in mind that you can always start with one kind and build out your strategy to incorporate others as your business scales.
2 – Include a Strong Call To Action (CTA)
To get the best returns on your time and effort, you’ll want to make sure you’re adding Calls to Action (CTAs) in your videos. In a nutshell, CTAs will encourage viewers to perform some action, such as filling out a form, subscribing to and sharing content, or buying a product.
You can add annotations containing links to your videos, or use cards (which can be more engaging and interactive). You can also include CTAs in the description and content accompanying and surrounding each video.
You’ll want to experiment with your CTA timing and placement. For example, adding CTAs at the end of videos may lead to more clicks and prevent users from prematurely leaving the page. It can also help prevent your content from getting obscured.
3 – Set Up a Tracking System for the Most Relevant Metrics
Almost as important as using videos is measuring their performance. You want to know what does or doesn’t work, and to iterate and improve as needed. Fortunately, videos are easy to track, and most online platforms provide detailed analytics.
Some examples of important video metrics you might consider tracking include:
- Number of views
- How long your videos are viewed
- Play rates
The goals you set earlier can help you better identify the most relevant metrics to track and assess your strategy’s success and your effectiveness in meeting those goals. One tool that can come in handy here is Google Analytics.
For example, you can add your user ID to your videos, so they are tracked. Whether you’re looking to monitor videos embedded on your WordPress site or another platform, Google Analytics can provide detailed insights and information for monitoring viewer behavior and evaluating video performance.
4 – Choose a Dependable Video Hosting and Playback Provider
As we mentioned earlier, it is essential to give your audience a distraction-free playback experience, with as little lag as possible. Swarmify is a reliable and dependable alternative to standard video hosting brands such as YouTube and Vimeo:
Swarmify’s SmartVideo Player is a unique WordPress plugin that is free of traffic leaks and uses a global video CDN, which translates to instant play times. It is also fully customizable and eliminates any distracting, third-party branding you often get with YouTube and other players.
Some additional key features that distinguish Swarmify’s SmartVideo and make it a powerful tool for supercharging your video marketing strategy include:
Stall-free playback. When it comes to video playback, SmartVideo experiences eight times less buffering than other players; this means your videos can benefit from fewer bounces and increased engagement rates.
Automatic YouTube conversions. Transferring your marketing videos from one platform to another can be a pain. However, SmartVideo makes it easy by automatically fetching, encoding, and storing your YouTube videos for you.
Unlimited bandwidth. As we mentioned earlier, quality (and, in turn, cost) is an important factor to consider in your video marketing strategy. Swarmify doesn’t charge or penalize you for serving high-quality content, however, so you don’t have to worry about being billed based on bandwidth.
If you’re ready to give Swarmify’s SmartVideo a try for yourself, you can start by signing up for an account. You can also try out the SmartVideo WordPress plugin to see how it can help you deliver a distraction-free experience to your audience.
Conclusion
It’s hard to keep consumers interested in using only text-based materials. Therefore, it’s smart to consider including videos in your content marketing strategy. This can improve how your audience interacts with and learns about your products and services.
In this article, we discussed six tips for supercharging your video marketing strategy:
- Decide which video types are most appropriate.
- Include a strong CTA.
- Set up a tracking system.
- Choose a depending video hosting provider, such as Swarmify.
How are you planning to improve your video marketing strategy? Share your thoughts with us in the comments section below!
Image by: Donald Tong from Pexels
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