The digital marketing space is highly competitive. If you want to stay ahead of the game and keep your users hooked, you need to offer them unique and engaging content. Depending on your target audience, interactive features such as online quizzes may be the right way to go.
Online quizzes are now commonplace and have proven to be effective at increasing engagement. Marketers and bloggers use different quiz types to generate leads, improve their product discoverability, and boost brand awareness. Fortunately, with the help of a simple plugin, you can also add this feature to your Avada WordPress website.
In this article, we’ll introduce you to the concept of online quizzes and how they can benefit your WordPress website. We’ll then show you how you can easily feature one on using a plugin. Let’s get to it!
An Introduction to Online Quizzes
If you spend any amount of time surfing the internet, you’ve probably come across an online quiz at one point or another. What you may not have realized is that these quizzes are useful marketing tools for brands.
Each time a consumer takes a quiz, they provide helpful information to its creators. Marketers can then use this information to improve their strategies. In general, online quizzes are highly effective for generating leads, creating brand awareness, and increasing engagement.
Online quizzes can take several different forms. Two common types include:
Knowledge quiz. They are generally used to understand consumers’ interests. You can also use them to gather opinions on your product or brand.
Personality quiz. Arguably the most common online quiz type, personality quizzes, are highly shareable and engaging and are perfect for growing your brand awareness and generating leads.
Online quizzes are so popular and effective not only because users can interact with them, but also because they tap into our innate desires. For example, personality tests attract so much traffic because the average consumer wants to assess their identity.
However, before you commit to a new online quiz campaign, there are some key things to consider. For starters, you’ll want to define your quiz’s goals. Of course, these should be closely related to your brand’s objectives. Growing your email list is a typical example.
Then, you’ll also want to consider your target audience. These two factors will then determine the optimal quiz type and what questions you should include.
How to Feature a Quiz on Your WordPress Website (In 3 Steps)
The easiest way to feature this type of content on your site is to use one of the many free WordPress quiz plugins available. However, selecting the best solution for your Avada website will depend on a couple of factors.
The ideal quiz plugin enables you to choose various design styles and colors when creating your content to integrate it with your branding, and this is why we’ll be using Interact for this tutorial:
Apart from advanced customization options, this plugin also simplifies the quiz creation process by letting you add tests to your site with simple shortcodes. Likewise, you can seamlessly integrate your preferred email marketing or Customer Relationship Management (CRM) software.
To get started with Interact, install, and activate the plugin on your Avada website. Then, follow the steps below to create your quiz and publish it on your website.
Step 1: Create a New Interact Quiz
To get started, you need first to create your Interact account. As soon as you verify your email address, the setup wizard prompts you to either choose a quiz template or start your design from scratch.
We found the template offerings rather impressive. There are over 1,000 of them, and you’ll most likely find one that suits your quiz campaign goals:
The plugin quiz templates are organized into over 70 categories, and you can search based on popularity or alphabetical order. After selecting a relevant category, you can further sort the templates based on their conversion rates.
Once you choose your quiz template, you’ll be directed to the Interact editor:
The editor is a fully functional tool that helps you take complete control of your quiz’s format and design.
Next, edit your quiz questions, answers, and results. You can also set up a scoring system of your choice. For more flexibility, you can also change styles and colors and connect your email marketing system to automate lead generation.
Interact even lets you assign users to different mailing lists based on their quiz results. Once you’re finished modifying your new quiz, click on the Publish button, then on the Save & Exit button.
Step 2: Copy the Interact URL for Your Quiz
Once you exit the Interact editor, you’ll be directed to your dashboard, where you’ll find a list of all your quizzes. To generate a shortcode so you can share one on your website, click on the Share & Embed button next to its title.
Then, choose the Embed option in the next menu:
In the following window, select the WordPress tab and click on the Copy URL to Clipboard button:
Then head back to your WordPress dashboard.
Step 3: Embed the Quiz On a Post or Page and Publish It
On your site’s back end, navigate to Settings > Interact:
In the Interact App URL field, paste the address you copied in the previous step. If you wish, you can also set custom dimensions for your quiz, and choose whether it should start on a cover page or with the first question.
Then, click on the Generate Shortcode button:
To publish the quiz to any page or post within your Avada website, add a Textblock Element to the content and paste the shortcode therein:
Remember to click on the Publish or Update button when you’re ready for your quiz to go live:
Online quizzes are fast becoming the holy grail of customer engagement in digital marketing. It’s no wonder players in several different industries are now using them to achieve their tailored promotional goals. With the help of a simple plugin, you can add this feature to your site.
Here’s a recap of the steps you need to take to create a WordPress quiz using Interact:
Create a new Interact quiz.
Copy the Interact URL for your quiz.
Embed the quiz on a post or page and publish it.
Do you have any questions about Interact or incorporating quizzes on your site? Let us know in the comments section below!